Kings League and UNICEF have partnered to launch a charity fundraising campaign during the competition’s Playoff Week, uniting footballers, streamers, and content creators to support vulnerable children worldwide.
Titled ‘We Were All Children Once’, the initiative runs from May 10 to 18 across Kings League markets in Spain, Brazil, Mexico, Italy, France, and Germany. The campaign aims to raise funds for UNICEF programs that help children who lack access to education, safe environments, or basic support systems.
Notable participants include Lamine Yamal, Marcelo, and Gerard Piqué, along with various Kings League and Queens League personalities.
The fundraising drive features over 40 donated personal items. Fans can enter raffles via UNICEF’s Tiltify platform by making contributions starting from €1. Prizes include signed shirts, streaming equipment, and memorabilia tied to creators and players in the Kings League ecosystem.
Kings League stated that the campaign leverages the competition’s growing digital reach to support broader social causes during one of the busiest periods of its season.
“Kings League is not just a competition; it’s a global community built together with creators, players, and fans,” said Oriol Querol, Kings League chief product officer. “With ‘We Were All Children Once,’ we want to channel that energy into a cause that takes us back to childhood and, together with UNICEF, help mobilize people and generate real impact for children and adolescents who need it most.”
Lara Contreras, UNICEF Spain’s director of influence, programs, and partnerships, noted that the campaign aims to connect the league’s younger audience with broader social issues. “In many parts of the world, far too many children still don’t have a true childhood,” she said. “This idea should move us to action. Because remembering that we were all children once isn’t nostalgia; that childhood shaped our present.”
The campaign also includes a competitive fundraising element between Kings League team presidents and communities across different countries, with totals tracked throughout Playoff Week.
